The use of web addresses plastered on sports, products and billboards is very effective.
I was reading an article today on the web about the red bull high altitude parachute jump and was wondering how to watch the jump. On one of the photos I came across, I noticed a website URL on the guys helmet http://redbullstratos.com –
Following the link delivers the Red Bull website providing a live broadcast of the event:
Red Bull’s marketing team is great. They get the press to amplify Red Bull marketing simply by taking an innocuous photo.