Purple Forge is a Finalist for 2011 OCRI and Exploriem Bootstrap Awards

Purple Forge is a proud finalist for the following 2011 OCRI Awards:

  • Most Promising Startup
  • Next Generation Executive  – John Craig, VP Sales and Marketing

Purple Forge is also a proud finalist for the following Exploriem Bootstrap Awards:

  • Most Innovative Source Bootstrap Capital
  • Fastest Growing Startup (Last Three Years)

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Mind Mapping Tools and iPad – A Perfect Fit

I am a big fan of mind mapping tools.   My favorite tool has traditionally been Freemind, a free tool that works across Windows and Mac.   I recently changed over to using XMind and have been exploring mind mapping tools on the iPad.

Mind mapping is one application that seems to be exceptionally well matched to the “touch” environment of the iPad.  Adding nodes, moving around relationships, arranging the mind map graph display … are all much easier to do using “touch” then the mouse.   Two mind mapping applications currently available on the iPad are:

The most promising of the two is iToughts HD.   The features that set it apart from Mindnode include:

  • Dropbox saving/importing for mind map files
  • Ability to collapse child nodes
  • Version recovery
  • Ability to assign icons to nodes

Found another “touch” mind mapping tool?  Let me know!

What Good is OCRI?

I had an interesting discussion last week regarding OCRI with a few local entrepreneurs.   The general issue being “What good is OCRI?” for entrepreneurs in Ottawa.

There was a lot of negativity about the lack of relevance and the fact that OCRI has increasingly become something of a joke around town due to its public fights with politicians (“The City does not own OCRI!”), lack of transparency and general lack of  results.  OCRI has serious issues, there is little debate on that point.

However, it is worth noting that OCRI does/has run some programs that, in the past, I have personally found of value and which are worth highlighting:

  • OCRI Awards – The annual award program is a great help to local companies from a marketing perspective.  It raises awareness of local companies in the region, and for the winners offers ongoing value for marketing as well as during fund-raising and talent recruiting.
  • Market Research – It is not generally well-known, but OCRI can offer free market research reports (covering competition, market sizes, market trends) from major research firms.  These research reports typically cost thousands of dollars per report and are out of reach for most entrepreneurs at the early stages.   The OCRI membership fee alone is worth the value of the marketing reports that OCRI can offer for free.
  • Trade Shows –  In the past OCRI has co-ordinated international trade show participation where they have provided shared booth space at discounted prices for local companies.   For an early stage company this sort of assistance is very valuable as trade show participation is generally costly to plan, execute and fund.   In the case I was personally involved in, we were also able to receive partial re-reimbursement for our travel expenses from another government program OCRI was co-ordinating with.
  • Venture Capital Forum – I have participated in two forums over the years.  I found the preparation for the events and pre-screening coaching provided by OCRI to be constructive and valuable.  While no financing came out of the events, there was value to the networking and experience in presenting.   The resulting improvements to my pitch were helpful in subsequent VC pitches I gave.
  • Entrepreneurship Center – Early on in my entrepreneurial journey, I used the online resources of this program extensively.  The material was well-organized and practical… and saved me a ton of time.
  • Events – In the past, OCRI has co-ordinated some very relevant, inexpensive and useful networking and educational events.   In particular, the Bill Gates events were world-class.
  • Job Board – In the past, I have posted jobs to the OCRI job board.  Having a job board that is regionally oriented and which doesn’t have outrageous fees associated with it can be very useful to an early stage company when recruiting.

The Top Entrepreneur Organizations in Ottawa

If  you are an entrepreneur in the Ottawa region working on launching or growing your start-up, the following organizations have the most to offer:

  • The Ottawa Network – Networking events – connect with like-minded entrepreneurs and suppliers – membership fee (negligible) and per-event fees (negligible)
  • TiE – Educational and networking events focused on wealth creation – membership fee and per-event fees
  • Lead to Win – Education and support in growing your company (introductions, advice) – all free
  • CLD – Support in growing your company (grants, loans)
  • IRAP – Support in growing your company (grants, advice, introductions)
  • The Code Factory – Incubator space (inexpensive) and networking events/workshops (usually free)

Government Grants, Loans and Financing

Yesterday I attended the TiE event on “Leveraging Government Funding – Sources and Strategies”.  It was a good session.  For any aspiring entrepreneur in Ottawa, I highly recommend joining the TiE organization.

For those entrepreneurs looking for alternative sources of capital for their start-up, a very good site which provides comprehensive information to help you find available programs from Federal and Provincial governments is http://www.canadabusiness.ca/eng/search/sof/.

Mobile App Companies in the Ottawa Region

UPDATED: go here https://purplejunction.com/2012/08/25/updated-mobile-companies-in-ottawa/

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There has been a lot of interest in the mobile app development cluster in Ottawa.  I recently took an  inventory of companies in Ottawa who were developing mobile apps or mobile related software.  The current list of companies I found is below:

If anyone has others to add please drop me a note at brian@purpleforge.com, or add to the comment thread for this posting.  I will keep this list up-to-date.

Looking for a job at a great mobile app company?  Send your resume to careers@purpleforge.com.

Older versions of this post:

https://purplejunction.com/2010/07/17/mobile-app-companies-in-the-ottawa-region/

Social Marketing Titles

I was doing some research and noted that there is a wide range of titles people and companies are using related to social media marketing:

  • Social Media Gurus
  • Viral Marketing Gurus
  • Internet Marketing Gurus
  • New Media Marketing Gurus
  • Digital Marketing Gurus
  • Social Media Stars
  • Social Media Marketers
  • Social Media Consultants
  • Social Media Experts
  • Social Media Strategists
  • Social Media Agencies
  • Social Media Companies
  • Social Media Marketing Specialists
  • Internet Marketing Specialists
  • internet Marketing Agencies
  • Digital Marketing Agencies
  • Digital Marketing Strategists
  • Social Media Researchers
  • Social Media Product Managers
  • Community Managers
  • Social Computing Strategists
  • Social Media Strategist
  • New Media Program Management
  • Digital and Multimedia Communications
  • Community and Social Media Operations
  • Online Communications
  • Advanced Marketing Systems
  • Online Marketing Strategist
  • Collaboration, Intranet, Communication and Innovation
  • Consultant for Social Media
  • Web Experience
  • eMarketing Manager
  • Public Relations and Social Media Manager
  • Emerging Marketing Channels
  • Content and Community
  • Social Technology
  • New Media Marketing and Web Strategy
  • Web Marketing
  • Interactive Media Manager
  • Inbound E-mail Operations and Blog Outreach
  • Product Engagement and Community Development
  • Digital Product Strategy
  • Digital Strategies
  • Community Marketing Manager
  • Emerging Channels Specialist
  • Community and Blog Strategist
  • Community Evangelist
  • Social Media Producer
  • Media Relations and Blogger in Chief
  • Community Manager and Content Strategist
  • Community Manager and Editor-in-Chief
  • Blogger Outreach
  • Online Community Manager
  • Blog Editor
  • Chief Blogger
  • Online Community Moderator

Some trends on job titles with “Social Media”:

Need more ideas for social media job titles – check this site out: Social Media Job Title generator

Anyone seen any other titles?