Red Bull Marketing is Great!

The use of web addresses plastered on sports, products and billboards is very effective.

I was reading an article today on the web about the red bull high altitude parachute jump and was wondering how to watch the jump.  On one of the photos I came across, I noticed a website URL on the guys helmet  http://redbullstratos.com

Following the link delivers the Red Bull website providing a live broadcast of the event:

Red Bull’s marketing team is great.  They get the press to amplify Red Bull marketing simply by taking an innocuous photo.

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