Over 88% of Twitter Content is Blather or Spam

San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the US and in English) over a two-week period in August 2009 from 11:00 AM to 5:00 PM (CST) and separated them into six categories:

  • Pointless babble – 40%
  • Conversational – 38%
  • Pass-along value – 9%
  • Self-promotion – 6%
  • Spam – 4%
  • News – 4%
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One thought on “Over 88% of Twitter Content is Blather or Spam

  1. Pingback: Finally an insightful book on social media! | Brian Hurley's Blog

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