Smartphones are big part of shopping experience

study by Boston research firm Chadwick Martin Bailey about smartphone usage while shopping shows that over half are using their smartphones to enhance their shopping experiences.  Highlights of the research include:

  • 70% of iPhone owners use their device while shopping, highest among smartphone manufacturers
  • Nearly two-thirds of people use their smartphones while shopping to compare prices
  • Women are more likely to use their smartphone to find discounts, while men are more likely to check online reviews.

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