How to Market and Publicize iPhone Apps

The following table provides a list of sites that provide reviews and directories for iPhone applications. Many accept submissions for review, some are automated:

Website Link Submission Link
App Store Apps submission information
App Craver submission information
148 Apps submission information
App Safari submission information
App Advice submission information
iPhone Application List submission information
Native iPhone Apps submission information
Apptism submission information
App Shopper
App Rater
App Bank submission information
iPhone Hacks submission information
TAP Download submission information
Slap App submission information
App Album submission information
The iPhone App Review submission information
iPhone Apps Gallery submission information
AppVee submission information

A great blog with survey stats from iPhone developers on what works and what doesn’t – iPhone App Marketing: What Works (and What Doesn’t)?, some of key findings from the blog’a survey:

Marketing Techniques Employed

The two most common marketing practices were:

  • publicizing their app on forums (employed by 71% of respondents);
  • and creating a supporting website for the application (66%).

Other common techniques included:

  • Making frequent updates to their app to increase App Store visibility – 57%
  • Offering a “lite” version of their paid app to stimulate trial – 57%
  • Submitting their app to review blogs – 57%
  • Soliciting user reviews within the App Store – 51%
  • Making price cuts to stimulate demand – 43%

Other techniques tried by a minority  include:

  • Purchasing advertising on other websites – 14%
  • Purchasing Google AdWords to attract buyers – 14%
  • Purchasing / trading for in-app advertising – 14%
  • Hiring paid Public Relations help – 11%
  • Search Engine Optimizing (SEO) supporting websites – 11%

Marketing Technique Effectiveness

Despite the broad array of marketing techniques employed by developers, relatively few were reported to be worth the investment of time and money. On a 3-point scale, from Most Effective (valued at 3 points) to Least (1 point), five techniques received an average rating greater than 2. The leaders (including the average rating / number of responses) include:

  • Paid PR – rating 3 / 2 responses
  • Offering a Lite version – 2.58 / 12 responses
  • Submitting to app review blogs – 2.4 / 10 responses
  • Making frequent updates to increase App Store visibility – 2.3 / 10 responses
  • Soliciting user reviews – 2.01 / 7 responses

Three other techniques were judged to be somewhat effective, including:

  • Cutting price – 1.88 / 8 responses
  • Posting to forums – 1.8 / 10 responses
  • Creating a supporting website / landing page – 1.63 / 8 responses

And three were viewed as the least effective (at least among the small population who had tried them):

  • Keyword advertising (Google AdWords, etc) – 1 / 2 responses
  • Search Engine Optimization (SEO) – 1 / 2 responses
  • Paid advertising in apps (AdMob, etc) – 1 / 1 response



What do you think drives app downloads the most – share your opinion and see what others think –


One thought on “How to Market and Publicize iPhone Apps

  1. Pingback: App Marketing – What drives more downloads? | Brian Hurley's Blog

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