Tag Archives: social media
HTML5 Rather Than Native – One of Facebook’s Biggest Strategic Mistakes
“I think the biggest mistake we made was betting too much on HTML 5 rather than native. It’s just not there.”
“We burnt 2 years. It is really painful. We’ look back on that and see that one of the biggest strategic mistakes we made.”
Read more at http://www.siliconbeat.com/2012/09/11/mark-zuckerberg-quotes-from-techcruch-disrupt-appearance/
Starbucks also encountered significant issues with HTML5 as well:
Starbucks initiated a project to use HTML5 in hopes of making its website work well across the many mobile browsers. “It worked but it taught us it was too hard,” said K.C. MacLaren, director of mobile and emerging technologies at Starbucks. Starbucks’ website is relatively “high functioning,” with a lot of JavaScript, making it hard to replicate, he said. It took too much work to transition the site to HTML5 and make it run well on the many browsers that run on mobile phones, he said.“
Read more at: http://www.infoworld.com/d/mobile-technology/html5-not-yet-solving-mobile-dev-issues-268
Finally an insightful book on social media!
An interesting read about the hucksters, idiot-infused and empty buzzword-filled world of “Social Media”.
Related posts:
http://purplejunction.com/2011/12/26/growing-twitter-followers/
http://purplejunction.com/2012/09/03/fake-facebook-likes/
http://purplejunction.com/2010/01/11/social-marketing-titles/
http://purplejunction.com/2012/05/18/klout-the-internet-equivalent-of-herpes/
http://purplejunction.com/2011/11/07/over-88-of-twitter-content-is-blather-or-spam/
http://purplejunction.com/2011/12/27/how-big-is-twitter/
http://purplejunction.com/2011/12/27/social-media-monitoring-tools/
http://purplejunction.com/2011/12/26/the-history-of-advertising/
Fakebook
Facebook remains suspect as a business tool with fake Facebook likes, fake Facebook accounts… you can buy facebook likes, you can buy facebook accounts in bulk:
How Companies Buy Facebook Friends, Likes, and Buzz
Facebook Reveals the Sleazy Business of Fake ‘Likes’
Facebook ‘likes’ and adverts’ value doubted
Post your fake like job on Freelancer
Over 83M Facebook Accounts are Fake
If all the subterfuge is too much you can simply create a fake badge for your websites – http://likefake.com/, or start a fake conversation http://fakeconvos.com/!
Facebook stock continues to drop.
Klout – the internet equivalent of herpes?
Charles Stross has described the klout service as “the internet equivalent of herpes”.
Charles Stross raises a good point that services like this demonstrate how 3rd parties can data-mine information about an individual without their permission or awareness – amplifying internet privacy issues in general.
Personally I find services like Klout that generate “social media scores” to be yet another passing social media fad with no real value for users other then entertainment.
BTW, my klout score is here http://klout.com/#/brianhurley. lol.
For those interested in related topics:
How Big is Twitter?
Twitter has announced over 200M registered users.
Independent analysis has pegged the actual number of active users at around 21M.
Social Networking and New Media Stats
Survey stats as of April 3, 2010 from Purple Forge iPhone applications show that Twitter, Facebook and YouTube are the top 3 social networking/media applications used by Purple Forge application users in the United Kingdom, USA and Canada.
