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Roof-top Advertising on Google Maps
January 8, 2012
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It is interesting to see how roof-top advertising/branding is visible in Google Maps satellite view -
There are companies that cater to servicing this emerging business opportunity – RoofAds.
It is only a matter of time before Google offers “virtual roof ads” which overlay graphics on the roof of a business in a satellite image.
Airplane passengers and Google Map users are the main audience for this type of advertising.
My Twitter Stream Visualized
January 3, 2012
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Useful Twitter Stats Tools
December 27, 2011
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How Big is Twitter?
December 27, 2011
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Twitter has announced over 200M registered users.
Independent analysis has pegged the actual number of active users at around 21M.
Growing Twitter Followers
December 26, 2011
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APPROACHES TO GROWING FOLLOWERS
You can approach building your followers from the following perspectives:
- focus on building followers and friends that are engaged in providing information on a topic of interest and relevance to yourself, or
- simply going for raw numbers.
If you are going to focus on building followers of relevance, then you will need to spend a significant amount of your time doing research. Luckily there are lots of tools to help you with this. You can use the Twitter search function and various Twitter-related directories to find users who are tweeting on topics of interest and then follow them (e.g. Just Tweet It).
If you are going to focus on building a large number of followers without regard for demographics you should focus primarily on finding and following those users who have published their willingness to “follow back” any user who follows them. This is very easy to do – simply search for users whose bio or tweets include these hashtags in their posts #willfollowback, #teamfollowback, #wefollowback, #followback, #ifollowback. You can also search for and use pre-made lists of people who are willing and eager to follow back, some examples of places to find follow back lists:
- Listorious
- 100 Twitter Followback Lists
- Twibes Followback
- We Follow
- Twellow
- …there are tons of others on Twitter and the web
And you can also add your twitter account to these follow back lists to raise your account’s visibility with the follow back crowd.
The best way to use the list of prospective followers is in conjunction with a tool such as Tweet Adder.
PAYING FOR GROWTH
There are also a number of tools you can use to pay for growth. In my experience, the following tools are exceptionally effective (you can gain thousands of followers in a few hours) and generally inexpensive:
LEVERAGING CONTENT FOR GROWTH
Your tweets themselves represent a means to build followers organically. Typical content may include contests, quizzes, giveaways and polls. You can also retweet content from other twitter user accounts and websites.
You can automate content creation and publishing to a large degree if you use a tool like Tweet Adder or Hoot Suite. For example, Tweet Adder provides the ability to automatically retweet content from RSS feeds as well as to tweet from a pre-configured set of tweets.
To help attract other users to follow you (independent of your out-bound efforts), you should ensure your Twitter bio has relevant keywords and description to help people determine your relevance to their interests. If appropriate, you can also use your bio information to bluntly indicate you will follow back by including phrases in your bio such as “If you follow me, I will follow you!”, “I follow back!”, “iFollowback”.
TIMING IS IMPORTANT
You should be aware that tweets have an average lifespan of less then one hour - the lifespan being the time during which they are likely to be seen and potentially retweeted.
Consequently it is important to recognize the proper timing for your tweets to maximize their value to you. The following blog article provides a good overview of the various factors to consider when scheduling your tweets - http://blog.tweetsmarter.com/retweeting/when-is-the-best-time-to-tweet/.
LINK TO TRADITIONAL
Promote yourself, such as by putting your Twitter username on your blog, in your email signature and on your business cards.
TWITTER RULES
Be sure to review Twitter’s official rules to ensure you keep your twitter following activities inbounds to prevent account suspension.
The History of Advertising
December 26, 2011
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HTML5 and Mobile Platforms Notes
December 11, 2011
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HTML5/CSS/JS have a long way to go before it will be seamlessly cross-platform or close to providing native-level capabilities and development experience. Some examples of practical development and deployment considerations/challenges:
http://www.moneytoolkit.com/2011/05/the-problem-with-sencha-touch-and-phonegap/
http://impactjs.com/documentation/impact-on-mobile-platforms
http://www.gomonews.com/just-how-many-mobiles-can-use-html5-anyway/
http://en.wikipedia.org/wiki/HTML5_in_mobile_devices
http://www.quirksmode.org/mobile/
Job Titles for Software Development
December 11, 2011
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Developer
System Analyst
Programmer
Analyst Programmer
Software Engineer
Software Architect
Designer
Software Designer
Business Analyst
Program Manager
Project Manager
Development Manager
Tester
Support Analyst
Senior Developer
Job Titles for Communications Jobs
December 11, 2011
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Account Supervisor/Director
Assistant Account Executive
Communications Editor
Communications Manager/Director
Communications Specialist
Investor Relations Manager
Media Relations Manager
Online Publicist
Public Relations Account Coordinator
Public Relations Account Executive
Public Relations Account Supervisor
Public Relations Agency President
Public Relations Agency Vice President
Public Relations Manager/Director
Web Content Editor
Web Content Manager
Job Titles for Creatives
December 11, 2011
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Animation Designer
Art Director
Copywriter
Creative Director
Graphic Designer
Illustrator
Information Architect/User Interface Designer
Instructional Designer
Multi-Media Designer
Prepress Specialist
Producer
Production Artist
Production Manager
Story Board Artist
Traffic Coordinator
Traffic Manager
User Interface Designer
Web Designer
Job Titles for Marketing Roles
December 11, 2011
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Agency Account Coordinator
Agency Account Executive
Agency Account Planner
Agency Account Supervisor/Director
Agency Assistant Account Executive
Agency Client Services Manager
Agency New Business Development Specialist
Associate Product Manager
Brand Manager
B-to-B Product Manager
Chief Marketing Officer
Consumer Product Manager
Direct Marketing Manager
Email Marketing Manager/Specialist
Event Marketing Specialist
Event Planner / Manager
Market Researcher
Product Manager
Marketing Communications Manager
Marketing Database Manager
Marketing Director
Marketing Manager
Media Buyer
Media Coordinator
Media Planner
Media Research Analyst
Media Supervisor
Online Marketing Director
Online Marketing Manager
Online Promotions Manager
Online/Interactive Media Buyer
Online/Interactive Media Planner
Search Engine Marketer
Search Engine Optimization (SEO) Specialist
Job Titles for Salesman
December 11, 2011
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Account Associate
Account Executive
Account Manager
Account Representative
Account Specialist
B2B sales
Business councelors
Business development executives
Business development managers
Business development officers
Business executives
Business managers
Client representative
Client service
Consultant
Customer representatives
Customer service manager
Customer specialist
Estimator
Financial advisors
Marketing managers
Producer
Relationship manager
Rep
Results manager
Results producer
Results supervisor
Sales consultant
Sales engineers
Sales executive
Sales professional
Sales rep
Sales specialist
Solutions analyst
Technical sales
Telemarketer
Telemarketer
Telesellers
Trusted advisors
2011 Favourite Websites
December 11, 2011
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2011 Favourite Hosted Services
December 11, 2011
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2011 Favourite Windows Software
December 11, 2011
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Android Malware up 400%
November 16, 2011
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Redirecting Websites to Mobile Websites
November 7, 2011
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Need to redirect a webpage to a mobile webpage – here are some options:
Facebook Opens the Door to Automated Identity Theft?
November 7, 2011
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An interesting article today about how Facebook can be penetrated by automated software to collect people’s personal information.
Over 88% of Twitter Content is Blather or Spam
November 7, 2011
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San Antonio-based market-research firm Pear Analytics analyzed 2,000 tweets (originating from the US and in English) over a two-week period in August 2009 from 11:00 AM to 5:00 PM (CST) and separated them into six categories:
- Pointless babble – 40%
- Conversational – 38%
- Pass-along value – 9%
- Self-promotion – 6%
- Spam – 4%
- News – 4%
Ref: Wikipedia
Fourteen out of 27 countries in the European Union had public debt exceeding 60% of GDP at the end of 2010
November 6, 2011
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Fourteen out of 27 countries in the European Union had public debt exceeding 60% of their gross domestic product at the end of 2010, according to official statistics.
Ref: CNN
App Marketing – What drives more downloads?
November 6, 2011
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What do you feel drives more app downloads based on your experience click here to add your opinion - http://www.communitypriorities.com/appmarketing
Also see http://purplejunction.com/2009/11/26/where-to-publicize-iphone-apps/
