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Smartphone, Tablet, Mobile Web and App Stats

Blackberry OS Stats:

http://us.blackberry.com/developers/choosingtargetos.jsp

Android OS Stats:

http://developer.android.com/resources/dashboard/platform-versions.html

iOS Stats:

http://www.readwriteweb.com/mobile/2011/01/what-percentage-of-iphone-owners-are-on-ios4.php

App Store Metrics:

http://distimo.com/appstores

http://blog.nielsen.com/nielsenwire/online_mobile/games-most-popular-mobile-app-category/

Apple App Store App Metric Details:

http://148apps.biz/app-store-metrics/

Android Market App Metric Details:

http://www.appbrain.com/stats/

Mobile Browser Stats:

http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=9&qpcustom=iOS%2CAndroid&sample=38

Smartphone Marketshare:

http://blog.nielsen.com/nielsenwire/online_mobile/apple-leads-smartphone-race-while-android-attracts-most-recent-customers/

Comscore

Smartphone Vendor Marketshare:

Comscore

Tablet Marketshare:

http://www.gartner.com/it/page.jsp?id=1626414

Smartphone Demographics:

http://www.intomobile.com/2011/02/01/amaerican-asians-hispanics-most-likely-to-own-smartphone/

http://www.pewinternet.org/Reports/2011/Smartphones.aspx
Related Trends:

http://blog.nielsen.com/nielsenwire/consumer/browse-all-about-it-the-evolution-of-the-circular/

http://blog.nielsen.com/nielsenwire/online_mobile/in-us-smartphones-now-majority-of-new-cellphone-purchases/

http://blog.nielsen.com/nielsenwire/online_mobile/average-u-s-smartphone-data-usage-up-89-as-cost-per-mb-goes-down-46/

http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/09/NielsenMobileAppsWhitepaper.pdf

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

Purple Forge is a Finalist for 2011 OCRI and Exploriem Bootstrap Awards

Purple Forge is a proud finalist for the following 2011 OCRI Awards:

  • Most Promising Startup
  • Next Generation Executive  - John Craig, VP Sales and Marketing

Purple Forge is also a proud finalist for the following Exploriem Bootstrap Awards:

  • Most Innovative Source Bootstrap Capital
  • Fastest Growing Startup (Last Three Years)

Mind Mapping Tools and iPad – A Perfect Fit

I am a big fan of mind mapping tools.   My favorite tool has traditionally been Freemind, a free tool that works across Windows and Mac.   I recently changed over to using XMind and have been exploring mind mapping tools on the iPad.

Mind mapping is one application that seems to be exceptionally well matched to the “touch” environment of the iPad.  Adding nodes, moving around relationships, arranging the mind map graph display … are all much easier to do using “touch” then the mouse.   Two mind mapping applications currently available on the iPad are:

The most promising of the two is iToughts HD.   The features that set it apart from Mindnode include:

  • Dropbox saving/importing for mind map files
  • Ability to collapse child nodes
  • Version recovery
  • Ability to assign icons to nodes

Found another “touch” mind mapping tool?  Let me know!

The Top Entrepreneur Organizations in Ottawa

If  you are an entrepreneur in the Ottawa region working on launching or growing your start-up, the following organizations have the most to offer:

  • The Ottawa Network – Networking events – connect with like-minded entrepreneurs and suppliers – membership fee (negligible) and per-event fees (negligible)
  • TiE - Educational and networking events focused on wealth creation – membership fee and per-event fees
  • Lead to Win – Education and support in growing your company (introductions, advice) – all free
  • CLD - Support in growing your company (grants, loans)
  • IRAP - Support in growing your company (grants, advice, introductions)
  • The Code Factory – Incubator space (inexpensive) and networking events/workshops (usually free)

Mobile App Companies in the Ottawa Region

There has been a lot of interest in the mobile app development cluster in Ottawa.  I recently took an  inventory of companies in Ottawa who were developing mobile apps or mobile related software.  The current list of companies I found is below:

If anyone has others to add please drop me a note at brian@purpleforge.com, or add to the comment thread for this posting.  I will keep this list up-to-date.

Looking for a job at a great mobile app company?  Send your resume to careers@purpleforge.com.

Canadian Federal Party Poll – April 3, 2010

Survey results from the MyPolitics Canada iPhone application from Purple Forge for April 3, 2010:

If a Federal election was held today, which party would you vote for:

  • Conservatives
  • Liberal
  • NDP
  • Green
  • Bloc
  • Other


Social Networking and New Media Stats

Survey stats as of April 3, 2010 from Purple Forge iPhone applications show that Twitter, Facebook and YouTube are the top 3 social networking/media applications used by Purple Forge application users in the United Kingdom, USA and Canada.

Tools to Review Graphic Asset Designs

The following are web-based design collaboration tools for creative professionals whose final product is visual, e.g. design, application interface, graphics, advertisements, branding, video animation.   These tools allow graphic assets to be reviewed and commented on by team members and/or customers as part of a review process.  The tools are all online and hosted services.

Service URL Price
Notable http://www.notableapp.com/ $24 – $199/month
RedMark http://www.redmark.com/ free, pay services in future
ConceptShare http://www.conceptshare.com/ $24 – $99/month

Tim Hudak App a Great Success

Purple Forge recently did an iPhone application for Tim Hudak, leader of The Ontario PC Party.   The application has been a great success – it has generated a huge amount of earned media for The Ontario PC Party.  The application has also created a buzz in Twitter and Facebook with hundreds of mentions.

The message of The Ontario PC Party around the application is simple:

  • First Canadian political party leader with their own iPhone application
  • The party wants to connect with younger and older voters who are quickly turning to mobile devices for information
  • Embracing technology to be the most modern and effective campaign

Three very good articles are:

The application went to the Top 100 for Social Networking in the Canadian iTunes App Store on the first day it was announced.

Download the application and let me know what you think – brian@purpleforge.com.

Social Marketing Titles

I was doing some research and noted that there is a wide range of titles people and companies are using related to social media marketing:

  • Social Media Gurus
  • Viral Marketing Gurus
  • Internet Marketing Gurus
  • New Media Marketing Gurus
  • Digital Marketing Gurus
  • Social Media Stars
  • Social Media Marketers
  • Social Media Consultants
  • Social Media Experts
  • Social Media Strategists
  • Social Media Agencies
  • Social Media Companies
  • Social Media Marketing Specialists
  • Internet Marketing Specialists
  • internet Marketing Agencies
  • Digital Marketing Agencies
  • Digital Marketing Strategists
  • Social Media Researchers
  • Social Media Product Managers
  • Community Managers
  • Social Computing Strategists
  • Social Media Strategist
  • New Media Program Management
  • Digital and Multimedia Communications
  • Community and Social Media Operations
  • Online Communications
  • Advanced Marketing Systems
  • Online Marketing Strategist
  • Collaboration, Intranet, Communication and Innovation
  • Consultant for Social Media
  • Web Experience
  • eMarketing Manager
  • Public Relations and Social Media Manager
  • Emerging Marketing Channels
  • Content and Community
  • Social Technology
  • New Media Marketing and Web Strategy
  • Web Marketing
  • Interactive Media Manager
  • Inbound E-mail Operations and Blog Outreach
  • Product Engagement and Community Development
  • Digital Product Strategy
  • Digital Strategies
  • Community Marketing Manager
  • Emerging Channels Specialist
  • Community and Blog Strategist
  • Community Evangelist
  • Social Media Producer
  • Media Relations and Blogger in Chief
  • Community Manager and Content Strategist
  • Community Manager and Editor-in-Chief
  • Blogger Outreach
  • Online Community Manager
  • Blog Editor
  • Chief Blogger
  • Online Community Moderator

Some trends on job titles with “Social Media”:

Anyone seen any other titles?

What is the Mood of the Nation?

Mobile applications, combined with cloud computing and software offers the unique ability to reach out to the world and collect real-time information from the community. Ever wonder what the “Mood of the Nation” might be at any given hour? How about over a week? Month or more? The iPhone app “Mood of the Nation” does exactly that.

If you do not have an iPhone, you can still view the results online.

If you have an iPhone or iTouch – download the application and add your mood to the world view.

How to Market and Publicize iPhone Apps

The following table provides a list of sites that provide reviews and directories for iPhone applications. Many accept submissions for review, some are automated:

Website Link Submission Link
App Store Apps submission information
App Craver submission information
148 Apps submission information
App Safari submission information
App Advice submission information
iPhone Application List submission information
Native iPhone Apps submission information
Apptism submission information
App Shopper
App Rater
App Bank submission information
iPhone Hacks submission information
TAP Download submission information
Slap App submission information
App Album submission information
AppStruck
The iPhone App Review submission information
iPhone Apps Gallery submission information
AppVee submission information

A great blog with survey stats from iPhone developers on what works and what doesn’t – iPhone App Marketing: What Works (and What Doesn’t)?, some of key findings from the blog’a survey:

Marketing Techniques Employed

The two most common marketing practices were:

  • publicizing their app on forums (employed by 71% of respondents);
  • and creating a supporting website for the application (66%).

Other common techniques included:

  • Making frequent updates to their app to increase App Store visibility – 57%
  • Offering a “lite” version of their paid app to stimulate trial – 57%
  • Submitting their app to review blogs – 57%
  • Soliciting user reviews within the App Store – 51%
  • Making price cuts to stimulate demand – 43%

Other techniques tried by a minority  include:

  • Purchasing advertising on other websites – 14%
  • Purchasing Google AdWords to attract buyers – 14%
  • Purchasing / trading for in-app advertising – 14%
  • Hiring paid Public Relations help – 11%
  • Search Engine Optimizing (SEO) supporting websites – 11%

Marketing Technique Effectiveness

Despite the broad array of marketing techniques employed by developers, relatively few were reported to be worth the investment of time and money. On a 3-point scale, from Most Effective (valued at 3 points) to Least (1 point), five techniques received an average rating greater than 2. The leaders (including the average rating / number of responses) include:

  • Paid PR – rating 3 / 2 responses
  • Offering a Lite version – 2.58 / 12 responses
  • Submitting to app review blogs – 2.4 / 10 responses
  • Making frequent updates to increase App Store visibility – 2.3 / 10 responses
  • Soliciting user reviews – 2.01 / 7 responses

Three other techniques were judged to be somewhat effective, including:

  • Cutting price – 1.88 / 8 responses
  • Posting to forums – 1.8 / 10 responses
  • Creating a supporting website / landing page – 1.63 / 8 responses

And three were viewed as the least effective (at least among the small population who had tried them):

  • Keyword advertising (Google AdWords, etc) – 1 / 2 responses
  • Search Engine Optimization (SEO) – 1 / 2 responses
  • Paid advertising in apps (AdMob, etc) – 1 / 1 response

 

——

What do you think drives app downloads the most – share your opinion and see what others think - http://www.communitypriorities.com/appmarketing

VMWare Fusion or Parallels on OSX?

I have been running VMWare Fusion 3 and recently installed Parallels 5 on my OSX 10.6.2  MacBook.

Within a short period of using it I decided to delete VMWare Fusion 3 and go with Parallels 5:

  • I was able to very easily import the VMWare Fusion virtual machine image into Parallels 5
  • I liked the integration options of Parallels with OSX (in particular the fast transition between fullscreen mode and windowed)
  • I liked the way Parallels asked for which OS to connect a USB device to when it came active; and
  • I particularly liked that Parallels ran XP noticeably faster then VMWare Fusion

 

 

Pharmaceuticals to Replace Telecom as Canada’s Top R&D Spenders?

RESEARCH Infosource released a report last week titled “Canada’s Top 100 Corporate R&D Spenders List 2009 Analysis

Canada’s communications/telecom sector was the number one R&D spend – with 2008 research spending on associated products and services representing 40% of total industrial R&D.  Of the top 100 R&D performers, 15 were from the communications/telecom sector.

millionclub

In 2008, Nortel was the number one R&D spender.   Nortel spent more on R&D than number 2 Bell and number 3 Magna combined.

Next year’s report will likely see the pharmaceutical sector replace communications/telecom products as the leading performer of R&D in Canada.  According to RESEARCH Infosource -

The full effect of the deteriorating world economy will be reflected in next year’s Fiscal 2009 corporate R&D spending results. It is hard to envisage better overall performance than in 2008. For one thing, it appears that Canada’s perpetual R&D spending leader (Nortel Networks) will be absent from the list in 2009. In consequence, total corporate R&D spending will undoubtedly be affected – in a downward direction.

The full report from RE$EARCH Infosource is available here and is worth reading.

Ottawa-Gatineau #9 in Small Business Growth

Ottawa-Gatineau is #9 in small business growth among Canadian CMA’s (Census Metropolitan Areas):

cmagrowth

Some Interesting Statistics

  • Small businesses employed roughly five million people in 2008, comprising nearly half of the private-sector labour force.
  • Between 1998 and 2008, small businesses created more than one-third of all new private sector jobs. In 2008, they created roughly 70,000 jobs, almost 70% of the Canadian total.
  • About 25% of small businesses operate in the goods-producing sector and the remaining 75% are in service industries.
  • 64% of businesses in Canada have 6 or less employees:

bizdistribution

  • Small businesses are highly represented in the following industries:
    • Construction
    • Non-institutional health care
    • Professional services
    • Retail
    • Accommodation & food services
    • Truck transportation
    • Forestry

ref:  Canada’s Small Business Juggernaut, BMO, October 2009

US at 17.5% Unemployed and Underemployed

The New York Times published  an article on November 6th that talked to the point that the “broader measure of unemployment stands at 17.5%“.

The 17.5% rate includes the officially unemployed, who have looked for work in the last four weeks. It also includes discouraged workers, who have looked in the past year, as well as millions of part-time workers who want to be working full time.

The actual rate of underemployment may be even higher since the official government definitions and measures of unemployment miss other underemployment cases.

According to wikipedia, in economics, the term underemployment has three different distinct meanings and applications. All meanings involve a situation in which a person is working, unlike unemployment, where a person who is searching for work cannot find a job.   Underemployment can mean:

  1. The employment of workers with high skill levels in low-wage jobs that do not require such abilities, for example a trained medical doctor who works as a taxi driver.
  2. “Involuntary part-time” workers — workers who could (and would like to) be working for a full work-week but can only find part-time work. By extension, the term is also used in regional planning to describe regions where economic activity rates are unusually low, due to a lack of job opportunities, training opportunities, or due to a lack of services such as childcare and public transportation.
  3. “Overstaffing” or “hidden unemployment”, the practice in which businesses or entire economies employ workers who are not fully occupied—for example, workers currently not being used to produce goods or services due to legal or social restrictions or because the work is highly seasonal.

Former U.S. labour secretary Robert Reich has said that he believes the Unofficial U.S. jobless rate could be as high as 20%.

Related:

Latest Employment Stats for October

Region Unemployment Rate
Ottawa 5.2%
Gatineau 5.9%
Ontario 9.3%
Canada 8.6%
U.S. 10.2% (26 year high) / 17.5% (including underemployed)

The Globe and Mail has this interactive webpage that gives numbers by city and province:

octoberrates

BMO publishes employment reports for the US and Canada.

Stats Canada Labour Force Survey Nov 6, 2009 provides some insights in the job types and associated impacts:

Employment by class of worker and industry (based on NAICS)
September 2009 October 2009 September to October 2009 October 2008 to October 2009
Seasonally adjusted
thousands % change
Class of worker
Employees 14,110.5 14,039.8 -0.5 -3.5
Self-employed 2,727.5 2,755.0 1.0 3.9
Public/private sector employees
Public 3,433.0 3,407.4 -0.7 -1.6
Private 10,677.5 10,632.3 -0.4 -4.1
All industries 16,838.0 16,794.8 -0.3 -2.3
Goods-producing sector 3,714.6 3,708.3 -0.2 -8.2
Agriculture 319.5 321.9 0.8 -1.3
Natural resources 313.0 301.7 -3.6 -11.0
Utilities 150.3 149.9 -0.3 0.9
Construction 1,166.8 1,178.0 1.0 -5.8
Manufacturing 1,765.0 1,756.8 -0.5 -11.0
Services-producing sector 13,123.4 13,086.4 -0.3 -0.5
Trade 2,662.9 2,632.1 -1.2 -1.7
Transportation and warehousing 797.7 819.9 2.8 -5.8
Finance, insurance, real estate and leasing 1,121.1 1,118.0 -0.3 4.4
Professional, scientific and technical services 1,199.8 1,196.9 -0.2 -0.6
Business, building and other support services 645.8 639.0 -1.1 -4.6
Educational services 1,188.4 1,196.5 0.7 -1.0
Health care and social assistance 1,946.8 1,955.1 0.4 1.7
Information, culture and recreation 791.5 785.1 -0.8 4.8
Accommodation and food services 1,032.0 1,034.5 0.2 -2.9
Other services 805.4 785.5 -2.5 2.5
Public administration 932.0 923.8 -0.9 -3.1

Automated Testing Tools for iPhone

I recently asked some friends for their insights into automated testing tools for iPhone.   Based on the feedback (special thanks to Kevin Burr!) and some research, it turns out there are a few expensive commercial services/tools and some emerging and very interesting open source applications, including:

DeviceAnywhere (commercial)

Cucumber (open source)

A good overview of integrating Cucumber with the iPhone -

Here is a video of Cucumber driving an iPhone application -

Google Toolbox for Mac (open source)

UIspec (open source)

Some good blogs with current information on iPhone GUI testing include:

GUI Mock Up Tools for iPhone

I posted some information back in August about GUI mock-up tools.  Since then, I have tried a variety of tools, including the hosted Protoshare and the multi-platform desktop application Balsamiq Mockups.    In the end I selected Balsamiq Mockups as the preferred tool to use.

The following shows an example of the type of prototyping that Balsamiq Mockups can deliver.  It also provides the ability to automate the navigation to more easily show the flow and intended behavior of the application.

The following video provides a good overview of the tool and its features:

The reasons for selecting Balsamiq Mockups:

To make it easy to share the mock-up files within the team, we also decided to use dropbox.com.    Dropbox allows seamless sharing of files with a team, provides backups of the files, allows multiple computer access…

Updates:

This blog entry has some good pointers to various templates and stencils that are useful for doing iPhone mockups – http://iphoneized.com/2009/03/roundup-iphone-stencils-graphics-templates/, as well as additional insights into iPhone mockup tools (both computer and pen and paper!) – http://iphoneized.com/2009/11/21-prototyping-mockup-wireframing-tools-iphone-app-development/

Social Networking + Mobile = Next Killer App

Morgan Stanley recently published data on key economy and internet trends.  The presentation is available online at various locations, including SlideShare below:

ms
Some key highlights:
  • Mobile internet usage will be bigger than most think
  • Apple Mobile share should suprise on upside near-term
  • Next generation platforms (social networking + mobile) driving unprecedented change in communications + commerce

Social “Things” and E-democracy

Social networks and services offer interesting possibilities for the future of e-democracy.

E-democracy is a combination of the words “electronic” and democracy.”  E-democracy represents the use of information and communication technologies and strategies by democratic actors within political and governance processes of local communities, nations and on the international stage. Democratic actors/sectors include governments, elected officials, the media, political organizations, and citizen/voters.

To many, e-democracy suggests greater and more active citizen participation enabled by the Internet, mobile communications, and other technologies in today’s representative democracy as well as through more participatory or direct forms of citizen involvement in addressing public challenges.

E-democracy is a relatively new concept, which has surfaced out of the popularity of the internet and the need to reinvigorate interest in the democratic process. Access is the key to creating interest in the democratic process. Citizens are more willing to use Web sites to support their candidates and their campaign drives. In the United States just over half of the population vote, and in the United Kingdom only 69% of English citizens do so.

The goal of e-democracy is to reverse the cynicism citizens have about their government institutions.   A key element of moving towards e-democracy is increasing the ability of citizens to engage their representatives to share their suggestions and opinions in a dynamic manner.

E-democracy is the first step in moving towards participatory democracy.

Participatory democracy, is a process emphasizing the broad participation of constituents in the direction and operation of political systems.   Participatory democracy strives to create opportunities for all members of a political group to make meaningful contributions to decision-making, and seeks to broaden the range of people who have access to such opportunities. Because so much information must be gathered for the overall decision-making process to succeed, technology may provide important forces leading to the type of empowerment needed for participatory models, especially those technological tools that enable community narratives and correspond to the accretion of knowledge.

Both e-democracy and participatory democracy will evolve in steps.   Each day we see government organizations providing more and more information and services online.   We also see politicians’ increasingly reaching out to their constituents with new and emerging tools such as Twitter and Facebook to share information and solicit opinions.

New technologies will be a major factor in helping us collectively move towards e-democracy and participatory democracy — for example the widespread use and increasing adoption of online tools such as  social bookmarking, social networks, social media are increasingly popula – and point to future possibilities for e-democracy.

I believe the evolution,  adoption and proliferation of these new e-democracy and participatory democracy technologies will be driven by a new breed of politicians.

Political candidates looking to unseat incumbents will increasingly look towards e-democracy and participatory democracy as a means to reach out and engage disenfranchised voters and constituents.   Using new technologies will allow these candidates to talk directly to what is important, to hear both the “silent majority”, as well as the “vocal minority”.   Incumbent politicians, stuck in the old ways of engaging constituents and votes may well find themselves swept away by more progressive and innovative candidates.    The beginning of meaningful e-democracy and participatory democracy will start at the polls in the coming elections.

—-

refs:

http://en.wikipedia.org/wiki/E-democracy

http://en.wikipedia.org/wiki/Participatory_democracy

Social “Things”

There is a lot of interest these days regarding social “things” and their potential to change how people communicate.   There are currently three main categories of social “things” on the internet today:

  1. Social Bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.  Digg, Delicio are current examples of widely used social bookmarking services.
  2. Social Network Services focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social Networking has encouraged new ways to communicate and share information.  Social networking services such as Facebook and Linkedin are being used regularly by millions of people.
  3. Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.   YouTube, Picasa, Flickr are examples of widely used social media services.

Some social networking statistics from 2009 are available here.

Favorite OSX, Windows, Linux, Hosted Free Software

Windows

Mac OSX

OS Independent

Hosted Applications

  • Google Apps – email and office productivity software
  • Ninite – creates install package for user-selected free software (windows only)

Linux Server Applications

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