Survey stats as of April 3, 2010 from Purple Forge iPhone applications show that Twitter, Facebook and YouTube are the top 3 social networking/media applications used by Purple Forge application users in the United Kingdom, USA and Canada.
What do Companies do to Adapt to Economic Meltdowns?
Typically companies will focus on:
- Delivering what really matters to customers
- Eliminating all costs that add no or little value to customers
- Selling services previously provided for free
- Increasing efforts to steal customers of competitors
- Improving operational efficiency
- Eliminating inventory payments
- Reducing payments to suppliers
There is some interesting analysis in a thesis report from Carleton University (COMPETITION DURING MARKET MELTDOWNS: THE PERFORMANCE OF TELECOMMUNICATIONS EQUIPMENT SUPPLIERS DURING 2001-2003, by Yanxia Hao, 2004) which suggests that:
“…companies should focus on a narrow range of effective actions to improve company performance during market meltdowns.”
Looking at More Trends…
The “power of the crowd” is pretty cool relative to using data mining on large volumes of data to discern trends and to infer/derive new related data.
Google has the ability to present information on trends related to Google search terms. An interesting application of this capability is Google Flu Trends, which correlates search terms related to the flu and accurately predicts the incidence of flu in US states -
Does anyone know of other “power of the crowd” types of trend analysis tools/sites on the web?


April 3, 2010


