Archive for the 'Best practices' Category

Tim Hudak App a Great Success

Purple Forge recently did an iPhone application for Tim Hudak, leader of The Ontario PC Party.   The application has been a great success – it has generated a huge amount of earned media for The Ontario PC Party.  The application has also created a buzz in Twitter and Facebook with hundreds of mentions.

The message of The Ontario PC Party around the application is simple:

  • First Canadian political party leader with their own iPhone application
  • The party wants to connect with younger and older voters who are quickly turning to mobile devices for information
  • Embracing technology to be the most modern and effective campaign

Three very good articles are:

The application went to the Top 100 for Social Networking in the Canadian iTunes App Store on the first day it was announced.

Download the application and let me know what you think – brian@purpleforge.com.

Purple Forge CPAC 2010 App Doing Great!

Purple Forge and Raise Digital released an iPhone application for the CPAC 2010 conference being held this week.   Raise Digital has a good page talking about the app on their website.

So far the application has trended to #78 in Social Networking on the AppStore!

There is a lot of positive buzz in Twitter -

JonnyTorres Trying out the #cpac10 iPhone app… Impressed so far!! http://www.cpac.org

@ssbrumfield: iphone #CPAC10 application is awesome

commodoreboyd @jacobkampen Cpac10 iPhone app. It’s pretty awesome. #cpac10

Tons of mentions in blogs around the web…

http://thehill.com/blogs/hillicon-valley/technology/81947-cpac-available-on-your-iphone

http://www.appstorehq.com/cpac2010-iphone-141067/app

http://www.apptizr.com/app/cpac-2010/353790573

http://techrepublican.com/blog/cpac-theres-app

http://www.crowdeye.com/viewer.aspx?query=CPAC

and…

CNN even did an article on it for their website!

Search Engine Marketing and SEO Job Titles

  • Account Executive
  • Campaign Analyst
  • Client Services Manager
  • Director of Analytics
  • Director of eMarketing
  • Director of Internet Marketing
  • Director of Marketing
  • Director of SEO
  • Director of Search
  • Director of Search Engine Marketing
  • Director of Search Engine Optimization
  • Director of Search Marketing
  • Email Marketing Manager
  • Emarketing Manager
  • Emarketing Specialist
  • Interactive Marketing Manager
  • Interactive Media Coordinator
  • Interactive Specialist
  • Internet Journalist
  • Internet Marketer
  • Internet Marketing Coordinator
  • Internet Marketing Director
  • Internet Marketing Specialist
  • Link Campaign Manager
  • Manager of Applications Development
  • Marketing Communications Specialist
  • Marketing Coordinator
  • Marketing Data Analyst
  • Marketing Manager
  • Marketing Specialist
  • Online Advertising Manager
  • Online Analytics Manager
  • Online Marketing Specialist
  • PPC Account Manager
  • PPC Consultant
  • PPC Coordinator
  • PPC Specialist
  • Paid Search Manager
  • Paid Search Specialist
  • Paid Search Strategist
  • Paid Search Supervisor
  • Production Specialist
  • Project Coordinator
  • Project Manager
  • SEM Account Manager
  • SEM Consultant
  • SEM Engineer
  • SEM Specialist
  • SEM/SEO Specialist
  • SEO Account Manager
  • SEO Analyst
  • SEO Consultant
  • SEO Director
  • SEO Engineer
  • SEO Manager
  • SEO Specialist
  • SEO Strategist
  • SEO Technician
  • SEO/SEM Specialist
  • Search Engine Marketing Analyst
  • Search Engine Marketing Consultant
  • Search Engine Marketing Director
  • Search Engine Marketing Manager
  • Search Engine Marketing Specialist
  • Search Engine Optimization Consultant
  • Search Engine Optimization Director
  • Search Engine Optimization Manager
  • Search Engine Optimization Specialist
  • Search Engine Optimizer
  • Search Engine Specialist
  • Search Marketing Manager
  • Search Specialist
  • Search Strategist
  • Senior Account Executive
  • Senior Manager SEM
  • Senior Manager SEO
  • Senior Marketing Analyst
  • Senior Media Analyst
  • Senior SEM Consultant
  • Senior SEM Specialist
  • Senior SEO Consultant
  • Senior SEO Specialist
  • Senior Search Consultant
  • Senior Search Engine Marketing Consultant
  • Senior Search Engine Optimization Consultant
  • Senior Search Strategist
  • Senior Web Analytics Specialist
  • Senior Web Developer
  • Social Media Analyst
  • Social Media Consultant
  • Social Media Manager
  • Social Media Specialist
  • Web Analytics Consultant
  • Web Analytics Manager
  • Web Analytics Specialist
  • Web Designer
  • Web Developer
  • Web Marketing Specialist
  • Web Project Manager
  • Webmaster

Some trends on job titles with “SEO”:

Ref: http://jobs.seoconsultants.com/titles/

What is the Mood of the Nation?

Mobile applications, combined with cloud computing and software offers the unique ability to reach out to the world and collect real-time information from the community. Ever wonder what the “Mood of the Nation” might be at any given hour? How about over a week? Month or more? The iPhone app “Mood of the Nation” does exactly that.

If you do not have an iPhone, you can still view the results online.

If you have an iPhone or iTouch – download the application and add your mood to the world view.

How to Market and Publicize iPhone Apps

The following table provides a list of sites that provide reviews and directories for iPhone applications. Many accept submissions for review, some are automated:

Website Link Submission Link
App Store Apps submission information
App Craver submission information
148 Apps submission information
App Safari submission information
App Advice submission information
iPhone Application List submission information
Native iPhone Apps submission information
Apptism submission information
App Shopper
App Rater
App Bank submission information
iPhone Hacks submission information
TAP Download submission information
Slap App submission information
App Album submission information
AppStruck
The iPhone App Review submission information
iPhone Apps Gallery submission information
AppVee submission information

A great blog with survey stats from iPhone developers on what works and what doesn’t – iPhone App Marketing: What Works (and What Doesn’t)?, some of key findings from the blog’a survey:

Marketing Techniques Employed

The two most common marketing practices were:

  • publicizing their app on forums (employed by 71% of respondents);
  • and creating a supporting website for the application (66%).

Other common techniques included:

  • Making frequent updates to their app to increase App Store visibility – 57%
  • Offering a “lite” version of their paid app to stimulate trial – 57%
  • Submitting their app to review blogs – 57%
  • Soliciting user reviews within the App Store – 51%
  • Making price cuts to stimulate demand – 43%

Other techniques tried by a minority  include:

  • Purchasing advertising on other websites – 14%
  • Purchasing Google AdWords to attract buyers – 14%
  • Purchasing / trading for in-app advertising – 14%
  • Hiring paid Public Relations help – 11%
  • Search Engine Optimizing (SEO) supporting websites – 11%

Marketing Technique Effectiveness

Despite the broad array of marketing techniques employed by developers, relatively few were reported to be worth the investment of time and money. On a 3-point scale, from Most Effective (valued at 3 points) to Least (1 point), five techniques received an average rating greater than 2. The leaders (including the average rating / number of responses) include:

  • Paid PR – rating 3 / 2 responses
  • Offering a Lite version – 2.58 / 12 responses
  • Submitting to app review blogs – 2.4 / 10 responses
  • Making frequent updates to increase App Store visibility – 2.3 / 10 responses
  • Soliciting user reviews – 2.01 / 7 responses

Three other techniques were judged to be somewhat effective, including:

  • Cutting price – 1.88 / 8 responses
  • Posting to forums – 1.8 / 10 responses
  • Creating a supporting website / landing page – 1.63 / 8 responses

And three were viewed as the least effective (at least among the small population who had tried them):

  • Keyword advertising (Google AdWords, etc) – 1 / 2 responses
  • Search Engine Optimization (SEO) – 1 / 2 responses
  • Paid advertising in apps (AdMob, etc) – 1 / 1 response


Automated Testing Tools for iPhone

I recently asked some friends for their insights into automated testing tools for iPhone.   Based on the feedback (special thanks to Kevin Burr!) and some research, it turns out there are a few expensive commercial services/tools and some emerging and very interesting open source applications, including:

DeviceAnywhere (commercial)

Cucumber (open source)

A good overview of integrating Cucumber with the iPhone -

Here is a video of Cucumber driving an iPhone application -

Google Toolbox for Mac (open source)

UIspec (open source)

Some good blogs with current information on iPhone GUI testing include:

GUI Mock Up Tools for iPhone

I posted some information back in August about GUI mock-up tools.  Since then, I have tried a variety of tools, including the hosted Protoshare and the multi-platform desktop application Balsamiq Mockups.    In the end I selected Balsamiq Mockups as the preferred tool to use.

The following shows an example of the type of prototyping that Balsamiq Mockups can deliver.  It also provides the ability to automate the navigation to more easily show the flow and intended behavior of the application.

The following video provides a good overview of the tool and its features:

The reasons for selecting Balsamiq Mockups:

To make it easy to share the mock-up files within the team, we also decided to use dropbox.com.    Dropbox allows seamless sharing of files with a team, provides backups of the files, allows multiple computer access…

Updates:

This blog entry has some good pointers to various templates and stencils that are useful for doing iPhone mockups – http://iphoneized.com/2009/03/roundup-iphone-stencils-graphics-templates/, as well as additional insights into iPhone mockup tools (both computer and pen and paper!) – http://iphoneized.com/2009/11/21-prototyping-mockup-wireframing-tools-iphone-app-development/

Social Networking + Mobile = Next Killer App

Morgan Stanley recently published data on key economy and internet trends.  The presentation is available online at various locations, including SlideShare below:

ms
Some key highlights:
  • Mobile internet usage will be bigger than most think
  • Apple Mobile share should suprise on upside near-term
  • Next generation platforms (social networking + mobile) driving unprecedented change in communications + commerce

Social “Things” and E-democracy

Social networks and services offer interesting possibilities for the future of e-democracy.

E-democracy is a combination of the words “electronic” and democracy.”  E-democracy represents the use of information and communication technologies and strategies by democratic actors within political and governance processes of local communities, nations and on the international stage. Democratic actors/sectors include governments, elected officials, the media, political organizations, and citizen/voters.

To many, e-democracy suggests greater and more active citizen participation enabled by the Internet, mobile communications, and other technologies in today’s representative democracy as well as through more participatory or direct forms of citizen involvement in addressing public challenges.

E-democracy is a relatively new concept, which has surfaced out of the popularity of the internet and the need to reinvigorate interest in the democratic process. Access is the key to creating interest in the democratic process. Citizens are more willing to use Web sites to support their candidates and their campaign drives. In the United States just over half of the population vote, and in the United Kingdom only 69% of English citizens do so.

The goal of e-democracy is to reverse the cynicism citizens have about their government institutions.   A key element of moving towards e-democracy is increasing the ability of citizens to engage their representatives to share their suggestions and opinions in a dynamic manner.

E-democracy is the first step in moving towards participatory democracy.

Participatory democracy, is a process emphasizing the broad participation of constituents in the direction and operation of political systems.   Participatory democracy strives to create opportunities for all members of a political group to make meaningful contributions to decision-making, and seeks to broaden the range of people who have access to such opportunities. Because so much information must be gathered for the overall decision-making process to succeed, technology may provide important forces leading to the type of empowerment needed for participatory models, especially those technological tools that enable community narratives and correspond to the accretion of knowledge.

Both e-democracy and participatory democracy will evolve in steps.   Each day we see government organizations providing more and more information and services online.   We also see politicians’ increasingly reaching out to their constituents with new and emerging tools such as Twitter and Facebook to share information and solicit opinions.

New technologies will be a major factor in helping us collectively move towards e-democracy and participatory democracy — for example the widespread use and increasing adoption of online tools such as  social bookmarking, social networks, social media are increasingly popula – and point to future possibilities for e-democracy.

I believe the evolution,  adoption and proliferation of these new e-democracy and participatory democracy technologies will be driven by a new breed of politicians.

Political candidates looking to unseat incumbents will increasingly look towards e-democracy and participatory democracy as a means to reach out and engage disenfranchised voters and constituents.   Using new technologies will allow these candidates to talk directly to what is important, to hear both the “silent majority”, as well as the “vocal minority”.   Incumbent politicians, stuck in the old ways of engaging constituents and votes may well find themselves swept away by more progressive and innovative candidates.    The beginning of meaningful e-democracy and participatory democracy will start at the polls in the coming elections.

—-

refs:

http://en.wikipedia.org/wiki/E-democracy

http://en.wikipedia.org/wiki/Participatory_democracy

Social “Things”

There is a lot of interest these days regarding social “things” and their potential to change how people communicate.   There are currently three main categories of social “things” on the internet today:

  1. Social Bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources. Unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them.  Digg, Delicio are current examples of widely used social bookmarking services.
  2. Social Network Services focus on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social Networking has encouraged new ways to communicate and share information.  Social networking services such as Facebook and Linkedin are being used regularly by millions of people.
  3. Social Media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.   YouTube, Picasa, Flickr are examples of widely used social media services.

Some social networking statistics from 2009 are available here.

Favorite OSX, Windows, Linux, Hosted Free Software

Windows

Mac OSX

OS Independent

Hosted Applications

  • Google Apps – email and office productivity software
  • Ninite – creates install package for user-selected free software (windows only)

Linux Server Applications

Lead to Win – November Session Accepting Applications!

The Lead to Win program is accepting applications for the November session.

If you are interested in creating your own company – check out the program at http://www.leadtowin.ca.

Spaces are limited and the program has been over subscribed for every session held so if you are interested do not delay getting your application submitted.

Check out some of the companies that have successfully made it to Phase III of Lead to Win.

The Entrepreneurial Effect

I am involved in a new book that is now out.    Members of the local Ottawa tech community have gotten together to produce a new book called “the Entrepreneurial Effect” with the foreword by Terry Matthews. It is a collection of practical lessons learned.

The book is meant to be a knowledge source for those decisions we face as we start and grow our companies, for example, the real story behind risk and investment, how to pick resellers, selling in China, and the only reasons to consider M&As.

It is also worth noting that all the authors have donated their knowledge.

All proceeds of the book will go to support student technology entrepreneurship!

Get implementable advice and support a great cause.

Check it out at: www.entrepreneurialeffect.com

Stay tuned for information on the book launch date which will be on an upcoming evening.   It will be an evening worth going to.

JobNob – Linking Unemployed and Startups?

I like watching what is going on in Silicon Valley in general.  There are always good tech and trend insights.  But there are also some very innovative ideas related to social innovation.
For instance there is the “JobNob” events being held in the valley.  JobNob links unemployed people with start-ups looking for volunteers to give a win-win to both.   The JobNob pitch is below:
Come “Jobnob” with cool new startups and other job seekers at this informal networking happy hour where unemployed people who want to keep their skills sharp are matched up with startups that could use their help.
  • Bummed Out Job Seekers – are you willing to volunteer at least 5 hours a week for a startup? Help out a startup and you’ll get a leg up on the competition, keep your skills sharp and have some good experience to put on your resume. And when the giant gears of the economy start churning again, you could well be one of the first ones back on the payroll.
  • Cash Strapped Startups – are you willing to buy a smart, talented, unemployed person a drink? Come with one or two specific projects that you need accomplished and we’ll help you find the perfect person to get the job done. And if you get funded you can always hire them!

They have run three JobNob events so far and have two more scheduled for August and September.

Related information and press coverage is available here.

This would be a great program to have running in Ottawa.  Organizations such as Lead to Win, OCRI,  The Ottawa Network, CATA or Ottawa Talent Initiative would be good sponsor organizations to make this happen locally.

Government 2.0

Tim O’Reilly spoke at http://www.aifestival.org about Government 2.0.   According to People and Places:

He advocated enabling four types of interaction:

  • Government to citizen – providing services and information to citizens
  • Citizen to government – citizens report on probelms that need government assistance
  • Citizen to citizen – not every problem needs to be solved by government
  • Government to government – we need better cooperation within government agencies

Tim suggests that there are some lessons from the technology space that could be useful in building Government 2.0

Build open, expandable systems

In open government this might mean open, portable health records, or open data that allows competition by third parties on government contracts.

Build simple systems and let them evolve

Simple systems like the Internet Protocol can act like hourglass models – they run on a diversity of systems, and support a diversity of applications around a simple protocol.

Design for cooperation

The notion of governance via loosely coordinated groups is a Jeffersonian one. And a system like the Internet domain name system looks decidedly Jeffersonian.

Learn from your users

Google was late to the game in mapping. But Google is used by 45% of all mashups online. That’s because when innovators started building mashups of Craigslist and Google Maps data, Google didn’t shut the door, but hired the first guy to build a mashup, and then released an API to make the task easier.

Lower the barriers to experimentation

The government tends to treat projects like the Apollo 11 rocket launch: “Failure is not an option.” It should be. We fail all the time, and we need to learn from it.

Build a culture of measurement

“If it works, do more, if it doesn’t, stop doing it.” We need to watch how our systems succeed and fail, and build systems that respond to user stimuli.

Throw open the doors to partners

Tim celebrates the iPhone ap store, suggesting that it worked vastly better than more controlled models for aplication development on the Blackberry or Nokia phones. Governments need to stop using tools like earmarks, sole source licensing, and no-bid contracts, which lead to a less open ecosystem.

Fixing complex problems requires figuring out what government needs to do, what private entites can do and what coordinated citizens can do. If we build systems that allow all these behaviors, we’ll see a great deal of positive change through Government 2.0

Related materials on Government 2.0:

COBOL still going strong after more then 50 years?

I took a COBOL course while in University (not sure why I did at the time, other then I found programming languages interesting (and still do)) and also subsequently took a part-time job as teaching assistant for COBOL courses back in the ’80’s.   Unfortunately I  never had occasion to use my COBOL programming skills in any meaningful way — although I found the database/records orientation of the language to be useful in other contexts.

I was recently surprised to read that COBOL – one of the industry’s oldest programming languages – still “equates to 80 percent of the world’s actively used code,” according to Stephen Kelley of Micro Focus.

GUI Mock Up Software Tools

I spent some time recently looking at GUI mock up and associated requirements management applications.  I grouped the tools into three categories: general purpose tools that could be used for mock ups, specialized tools oriented towards mock-ups and simulation, and hosted services for mock-ups and collaboration with teams and customers.

iPhoneExamples

My research so far has identified the following -

General Tools for GUI Mock Ups

Specialized Tools for GUI Mock Ups

Relative to requirements management, I have never been a big fan of specialized tools (and there are a lot of them on the market, many with big price-tags) and have tended to favor tools such as MS Word, FreeMind mind mapping, Excel and powerpoint as means to capture, analyze and organize requirements.
Still some more research to do,  so if anyone has any suggestions based on their experiences please let me know!

Lead to Win Reception

Lead to Win held a reception on Monday evening for participants and supporters.   Special guests included the Mayor of Gatineau and the acting Mayor of Ottawa.  Both expressed their support for the Lead to Win program and new businesses the participants are hoping to launch.

DSC02715

Mayor of Gatineau, Marc Bureau

DSC02733

Acting Mayor of Ottawa, Michel Bellemare

Participants at the reception commented on the strong and growing support from the community for the Lead to Win program.

Past Lead to Win Alumnus David Vicary, CEO of Weyes Eyes and past CEO and founder of Nakina Systems announced that he had secured seed funding for Weyes Eyes, his second start-up venture.  For more on this, please read the related Ottawa Business Journal article.

David Vicary, CEO Weyes Eyes

David Vicary, CEO Weyes Eyes

Photos from the event are available online.

The reception was hosted by Développement économique – CLD Gatineau (DE – CLDG).

BDC Gas Tank is Filled Up!

Industry Canada announced on Monday that they will be providing additional funding for BDC.

The funding allocation includes $350M for BDC’s venture capital activities that will allow it to make additional direct investments of $260 million over three years in Canadian businesses already in the BDC portfolio, as well as investments in new seed technology companies and later-stage technology companies. It will also allow BDC to commit $90 million over three years to private, independent Canadian venture capital funds.

This funding is in addition to the $75 million in venture capital funds allocated in the Government of Canada’s Budget 2008, which is being used to support the creation of a privately run venture capital fund.

This is great news!  BDC has been, and continues to be a key player in helping grow Canada’s innovation, economic growth and economic diversity.

Robert Half Technology IT Jobs Outlook Released

Robert Half Technology issued data on IT jobs outlook this week, key findings from their survey:

Technology executives attribute staff reductions largely to reduced IT budgets and company wide layoffs

    Employers cite rising workloads as the primary reason to add IT personnel

    CIOs in the finance sector are most optimistic about hiring

    Project management is the job area experiencing the most growth

      Five per cent of chief information officers (CIOs) expect to hire full-time employees in the next three months, while 11 per cent anticipate personnel reductions. The majority of respondents, 80 per cent, plan to maintain current staffing levels.

      Broadband Infrastructure Projects for Economic Development

      A recent report from OECD advocates government policy makers deploy stimulus funds and investment into broadband infrastructure -

      Broadband infrastructure, in particular, can be a good target for economic stimulus spending because  many projects can be initiated relatively quickly, are labour-intensive, can minimise economic leakages, and may promise stronger marginal impacts on supply and productivity than investing in established networks such as electricity, gas, water and transportation.

      The full report is available here and in interesting to read.   A wealth of related data on broadband deployments current as of December 2008 (including pricing, policies, penetration, etc) is available from OECD in detailed excel spreadsheets here.

      My sense is that Canada’s economy would certainly benefit more from advancing communications infrastructure projects than it would by having another government building or public works project.

      Lead to Win May-June Sessions

      The 2009 Lead to Win program kicked-off this week.  The program was originally planned to support 30 participants per session.  Due to overwhelming demand from highly qualified candidates the program capacity was doubled and 61 participants were accepted into the May-June program.

      The first three days of workshops went exceptionally well.  All participants were highly qualified, highly motivated and highly committed.  The workshop was intense and there was a lot of interaction between the participants and the program leaders.  A breakdown of the participants company types, target markets, etc. is available: Lead to Win May 2009 Portfolio Snapshot

      Photos from the first day of the program are available online -

      Lead to Win (May 19, 2009)

      Lead to Win Videos

      Message from Dr Tony Bailetti for Prospective Lead to Win Participants

      Testimonial from Jerry Everett, President of onconference

      Want more information?

      Visit the Lead to Win website at http://www.leadtowin.ca.

      The program is free to qualified participants (no small print, no strings attached!).

      ltwlogo

      Lead to Win Program Update – April 25th

      ltwlogo

      CTV Ottawa News Coverage This Sunday!

      Tune-in to CTV Ottawa TECH NOW with Paul Brent on April 26th at 6PM for a special report on Lead to Win!

      City of Ottawa, Carleton University and Business – United in Leadership for the Community

      Recent press releases on the Lead to Win program:

      Media Coverage

      Visit the Lead to Win website to see all the latest media coverage on the Lead to Win program.

      Free Re-use of Lead to Win Materials for Other Canadian Communities

      All Lead to Win program materials (e.g. online tools, learning materials, processes, network) will be made freely available to other communities who would like to re-use, or adapt,  the materials, procedures and network for their own regional benefit. Contact us at lead@leadtowin.ca if you are interested.

      Spread the Word!

      Please spread the word on the Lead to Win program to prospective candidates, community organizations and sponsors.

      Can you Help?

      If you know politicians or government leaders in agencies who want to join the City of Ottawa, the Chamber of Commerce and Carleton University in taking a strong, visible leadership position to help make a difference – please make them aware of Lead to Win and ask them to contact Dr Bailetti at 613 829 8885, bailetti@sce.carleton.ca

      A Cool Technology – “Sensitive Object”

      This new technology from Sensitive Object presents some interesting potential for new applications.

      Their technology can turn almost any object into a touch-sensitive interface!  

      Wii – a platform for innovative product development …a Cool Idea with Loads of Microbusiness Potential

      The Nintendo Wii and it’s accessories represent a new platform with a lot of new opportunities for entrepreneurs to develop derivative products from.  

      A case in point, Johny Lee at Carnegie Mellon University has developed and posted working designs and software for a low-cost interactive whiteboard based on the WiiRemote and a PC.   You have to see it to believe it -

      Software for the Wiimote Whiteboard is freely available

      Links to this and other Wii related projects he is working on is available at this location.


      High Tech? Ensure You Know About the IRAP Small Project Accellerated Review Process

      irapsmallproject

      Join Lead to Win: Drive Massive Innovation in Canada’s Capital Region

      Join Lead to Win:

      Drive Massive Innovation in Canada’s Capital Region

      If you are serious about starting a profitable technology based business in the National Capital Region during the current economic situation, we invite you to apply to Lead to Win (LTW).

      LTW is a proven program for talented technology individuals who wish to establish and grow successful businesses in Canada’s Capital Region.  Past program participants have come from a wide range of backgrounds, including – sales, business development, product managers, design engineers, systems analysts, and management.  LTW previously ran during the 2002 economic downturn.  Out of the 29 participants in 2002 – over half launched a new business.  Collectively those businesses created over 300 new jobs and attracted over $90M in investment.

      The first 2009 LTW training session starts May 19, 2009. If you have what it takes, we encourage you to apply immediately.  Applications are now being accepted online at www.leadtowin.ca.

      The LTW program is free to qualified applicants – no strings attached, no small print, no surprises.  Our region is investing to make LTW participants successful for the benefit of the individual and the community.

      LTW has three phases. In the first phase, you apply online.  Qualified applicants will then be invited to meet with LTW leadership.  Participants will be selected based on their experience, commitment, and opportunity profile. In the second phase, you participate in an intense six day training program where you will learn how to lever business ecosystems, profitably serve attractive vertical markets, and the key factors that contribute to the ultimate success of a fledgling technology company. Upon completion of this second phase, you will be well equipped, and encouraged, to launch your new technology businesses in the National Capital Region.  In the third phase, LTW connects you to strategic customers, revenue opportunities, and individuals, companies and organizations that can provide requisite resources, including capital.

      LTW is supported by The City of Ottawa, The Talent First Network, alumni from the 2002 Lead to Win program, community expertise, and faculty members and graduate students of Carleton University’s Technology Innovation Management program (www.carleton.ca/tim).

      To apply to LTW, please contact: Press and program, please contact:

      Ottawa Tony Bailetti:

      Bailetti@sce.carleton.ca

      613 829 8885

      Tony Bailetti Bailetti@sce.carleton.ca

      613-829-8885

      Rowland Few rfew@sce.carleton.ca

      613-222-4394

      Ian Graham Ian@thecodefactory.com

      613-321.3831

      Gatineau
      Serge Lafontaine slafontaine@arrow.com

      613-884-8965

      Lead-to-Win Turns Economic Downturn into Opportunity for Laid-Off Technology Workers in Canada’s Capital Region

      April 16, 2009 – Press Release

      Ottawa, Ontario

      Lead-to-Win Turns Economic Downturn into Opportunity for Laid-Off Technology Workers in Canada’s Capital Region

      In the tech meltdown of 2002, four out of five laid-off tech workers did not find work in high tech, and in Ottawa-Gatineau two out of five laid-off tech workers left the region.   In 2009, Canada’s Capital Region high tech sector faces a significantly greater challenge.

      Today, Ontario’s Talent First Network is pleased to announce the launch of the Lead To Win  program for laid-off tech workers.  The program is based upon a program of the same name that was delivered during the last economic downturn in 2002. Over half of the participants in the 2002 Lead to Win program created a new business in Canada’s Capital Region.  These new businesses collectively created over 300 jobs and attracted over $90M in investment.

      “Lead to Win is a great initiative for our region and we are pleased to support the program,” stated Larry O’Brien, Mayor of the City of Ottawa.  There is a proven recipe here. This is precisely the sort of innovative action that takes the current economic situation and turns it into a compelling opportunity for growth.”

      Professor Tony Bailetti of Carleton University stated “We have a real opportunity to drive massive innovation in Canada’s Capital Region. Lead to Win will equip the next wave of technology entrepreneurs to launch new businesses that target the right market spaces. We did this in 2002 and we are going to do it again.”

      David Vicary, founder of Weyeseyes and previously President and founder of Nakina Systems was also a 2002 Lead to Win participant. Vicary statedThe Lead to Win program was developed to help entrepreneurs in tough times. The lessons learned in Lead to Win were critical to my success in founding and growing Nakina Systems.”

      The program is intended for talented individuals who want to launch a new technology business.  The program is free to qualified applicants.  Applications are currently being solicited for the program.  Space is limited and interested individuals are encouraged to apply online at www.leadtowin.ca.

      Lead to Win is sponsored by the City of Ottawa, Talent First Network and Carleton University.  Lead to Win associates include alumni from the 2002 Lead To Win program, local businesses, and faculty members and graduate students of Carleton University’s Technology Innovation Management program (http://www.carleton.ca/tim).

      About the Talent First Network

      The Talent First Network is a successful Ontario-wide initiative funded by the Ontario Ministry of Research and Innovation and Carleton University.  The Talent First Network enables the commercialization of market offers that rely on open source projects and global ecosystems for their revenue.

      Contact: Tony Bailetti, Bailetti@sce.carleton.ca, 613 829 8885

      MagCloud – Do It Yourself Magazine Publishing …a Cool Idea with Loads of Microbusiness Potential

      HP is currently running a beta of a new online service called “MagCloud“.  The service allows anyone to produce a magazine and print it – on demand – for $0.20 a page.  The service also offers an online store to allow publishers to sell their magazines.  The service will take care of printing, mailing, subscription management, and more.

      HP’s longer-term plan is to sell their specialized printers and inks to businesses who will offer regional on-demand printing services.

      This ability to do on-demand printing of magazines can allow smaller operations and professional service organizations to offer new services to businesses which need to quickly and cheaply produce magazines.  One of the benefits offered by the service is the ability to do tweaks to the magazine master document much more quickly and with less cost then traditional methods of producing magazines.

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