Archive | November, 2009

What is the Mood of the Nation?

Mobile applications, combined with cloud computing and software offers the unique ability to reach out to the world and collect real-time information from the community. Ever wonder what the “Mood of the Nation” might be at any given hour? How about over a week? Month or more? The iPhone app “Mood of the Nation” does exactly that.

If you do not have an iPhone, you can still view the results online.

If you have an iPhone or iTouch – download the application and add your mood to the world view.

How to Market and Publicize iPhone Apps

The following table provides a list of sites that provide reviews and directories for iPhone applications. Many accept submissions for review, some are automated:

Website Link Submission Link
App Store Apps submission information
App Craver submission information
148 Apps submission information
App Safari submission information
App Advice submission information
iPhone Application List submission information
Native iPhone Apps submission information
Apptism submission information
App Shopper
App Rater
App Bank submission information
iPhone Hacks submission information
TAP Download submission information
Slap App submission information
App Album submission information
AppStruck
The iPhone App Review submission information
iPhone Apps Gallery submission information
AppVee submission information

A great blog with survey stats from iPhone developers on what works and what doesn’t – iPhone App Marketing: What Works (and What Doesn’t)?, some of key findings from the blog’a survey:

Marketing Techniques Employed

The two most common marketing practices were:

  • publicizing their app on forums (employed by 71% of respondents);
  • and creating a supporting website for the application (66%).

Other common techniques included:

  • Making frequent updates to their app to increase App Store visibility – 57%
  • Offering a “lite” version of their paid app to stimulate trial – 57%
  • Submitting their app to review blogs – 57%
  • Soliciting user reviews within the App Store – 51%
  • Making price cuts to stimulate demand – 43%

Other techniques tried by a minority  include:

  • Purchasing advertising on other websites – 14%
  • Purchasing Google AdWords to attract buyers – 14%
  • Purchasing / trading for in-app advertising – 14%
  • Hiring paid Public Relations help – 11%
  • Search Engine Optimizing (SEO) supporting websites – 11%

Marketing Technique Effectiveness

Despite the broad array of marketing techniques employed by developers, relatively few were reported to be worth the investment of time and money. On a 3-point scale, from Most Effective (valued at 3 points) to Least (1 point), five techniques received an average rating greater than 2. The leaders (including the average rating / number of responses) include:

  • Paid PR – rating 3 / 2 responses
  • Offering a Lite version – 2.58 / 12 responses
  • Submitting to app review blogs – 2.4 / 10 responses
  • Making frequent updates to increase App Store visibility – 2.3 / 10 responses
  • Soliciting user reviews – 2.01 / 7 responses

Three other techniques were judged to be somewhat effective, including:

  • Cutting price – 1.88 / 8 responses
  • Posting to forums – 1.8 / 10 responses
  • Creating a supporting website / landing page – 1.63 / 8 responses

And three were viewed as the least effective (at least among the small population who had tried them):

  • Keyword advertising (Google AdWords, etc) – 1 / 2 responses
  • Search Engine Optimization (SEO) – 1 / 2 responses
  • Paid advertising in apps (AdMob, etc) – 1 / 1 response

 

——

What do you think drives app downloads the most – share your opinion and see what others think - http://www.communitypriorities.com/appmarketing

VMWare Fusion or Parallels on OSX?

I have been running VMWare Fusion 3 and recently installed Parallels 5 on my OSX 10.6.2  MacBook.

Within a short period of using it I decided to delete VMWare Fusion 3 and go with Parallels 5:

  • I was able to very easily import the VMWare Fusion virtual machine image into Parallels 5
  • I liked the integration options of Parallels with OSX (in particular the fast transition between fullscreen mode and windowed)
  • I liked the way Parallels asked for which OS to connect a USB device to when it came active; and
  • I particularly liked that Parallels ran XP noticeably faster then VMWare Fusion

 

 

US Tourism Stats (Inbound Visitors)

Inflow from Mexico is up, but overall still down significantly from 2008.

tourismref: http://www.tinet.ita.doc.gov/view/m-2009-I-001/table1.html

Looking for a Tech Job? Move to Waterloo…

According to this Globe and Mail news report -

Jobs disconnect in RIM’s hometown

apparently there are over 2,000 tech jobs that are open

A related article from the Globe and Mail identifies who is hiring across Canada and where to look for information - Who’s hiring?

Pharmaceuticals to Replace Telecom as Canada’s Top R&D Spenders?

RESEARCH Infosource released a report last week titled “Canada’s Top 100 Corporate R&D Spenders List 2009 Analysis

Canada’s communications/telecom sector was the number one R&D spend – with 2008 research spending on associated products and services representing 40% of total industrial R&D.  Of the top 100 R&D performers, 15 were from the communications/telecom sector.

millionclub

In 2008, Nortel was the number one R&D spender.   Nortel spent more on R&D than number 2 Bell and number 3 Magna combined.

Next year’s report will likely see the pharmaceutical sector replace communications/telecom products as the leading performer of R&D in Canada.  According to RESEARCH Infosource -

The full effect of the deteriorating world economy will be reflected in next year’s Fiscal 2009 corporate R&D spending results. It is hard to envisage better overall performance than in 2008. For one thing, it appears that Canada’s perpetual R&D spending leader (Nortel Networks) will be absent from the list in 2009. In consequence, total corporate R&D spending will undoubtedly be affected – in a downward direction.

The full report from RE$EARCH Infosource is available here and is worth reading.

Ottawa-Gatineau #9 in Small Business Growth

Ottawa-Gatineau is #9 in small business growth among Canadian CMA’s (Census Metropolitan Areas):

cmagrowth

Some Interesting Statistics

  • Small businesses employed roughly five million people in 2008, comprising nearly half of the private-sector labour force.
  • Between 1998 and 2008, small businesses created more than one-third of all new private sector jobs. In 2008, they created roughly 70,000 jobs, almost 70% of the Canadian total.
  • About 25% of small businesses operate in the goods-producing sector and the remaining 75% are in service industries.
  • 64% of businesses in Canada have 6 or less employees:

bizdistribution

  • Small businesses are highly represented in the following industries:
    • Construction
    • Non-institutional health care
    • Professional services
    • Retail
    • Accommodation & food services
    • Truck transportation
    • Forestry

ref:  Canada’s Small Business Juggernaut, BMO, October 2009

US at 17.5% Unemployed and Underemployed

The New York Times published  an article on November 6th that talked to the point that the “broader measure of unemployment stands at 17.5%“.

The 17.5% rate includes the officially unemployed, who have looked for work in the last four weeks. It also includes discouraged workers, who have looked in the past year, as well as millions of part-time workers who want to be working full time.

The actual rate of underemployment may be even higher since the official government definitions and measures of unemployment miss other underemployment cases.

According to wikipedia, in economics, the term underemployment has three different distinct meanings and applications. All meanings involve a situation in which a person is working, unlike unemployment, where a person who is searching for work cannot find a job.   Underemployment can mean:

  1. The employment of workers with high skill levels in low-wage jobs that do not require such abilities, for example a trained medical doctor who works as a taxi driver.
  2. “Involuntary part-time” workers — workers who could (and would like to) be working for a full work-week but can only find part-time work. By extension, the term is also used in regional planning to describe regions where economic activity rates are unusually low, due to a lack of job opportunities, training opportunities, or due to a lack of services such as childcare and public transportation.
  3. “Overstaffing” or “hidden unemployment”, the practice in which businesses or entire economies employ workers who are not fully occupied—for example, workers currently not being used to produce goods or services due to legal or social restrictions or because the work is highly seasonal.

Former U.S. labour secretary Robert Reich has said that he believes the Unofficial U.S. jobless rate could be as high as 20%.

Related:

Canadian Business Barometer October 2009

CFIB’s Business Barometer® Index dropped to 67.0 in October, from 68.7 a month earlier.   Measured on a scale between 0 and 100,  an index level above 50 means owners expecting their business’ performance to be stronger in the next year outnumber those expecting weaker performance.  According to past results, index levels normally range between 65 and 75 when the economy is growing.

The full October 2009 report is available for download.

ref: Business Barometer: National small business optimism dips slightly in October

Latest Employment Stats for October

Region Unemployment Rate
Ottawa 5.2%
Gatineau 5.9%
Ontario 9.3%
Canada 8.6%
U.S. 10.2% (26 year high) / 17.5% (including underemployed)

The Globe and Mail has this interactive webpage that gives numbers by city and province:

octoberrates

BMO publishes employment reports for the US and Canada.

Stats Canada Labour Force Survey Nov 6, 2009 provides some insights in the job types and associated impacts:

Employment by class of worker and industry (based on NAICS)
September 2009 October 2009 September to October 2009 October 2008 to October 2009
Seasonally adjusted
thousands % change
Class of worker
Employees 14,110.5 14,039.8 -0.5 -3.5
Self-employed 2,727.5 2,755.0 1.0 3.9
Public/private sector employees
Public 3,433.0 3,407.4 -0.7 -1.6
Private 10,677.5 10,632.3 -0.4 -4.1
All industries 16,838.0 16,794.8 -0.3 -2.3
Goods-producing sector 3,714.6 3,708.3 -0.2 -8.2
Agriculture 319.5 321.9 0.8 -1.3
Natural resources 313.0 301.7 -3.6 -11.0
Utilities 150.3 149.9 -0.3 0.9
Construction 1,166.8 1,178.0 1.0 -5.8
Manufacturing 1,765.0 1,756.8 -0.5 -11.0
Services-producing sector 13,123.4 13,086.4 -0.3 -0.5
Trade 2,662.9 2,632.1 -1.2 -1.7
Transportation and warehousing 797.7 819.9 2.8 -5.8
Finance, insurance, real estate and leasing 1,121.1 1,118.0 -0.3 4.4
Professional, scientific and technical services 1,199.8 1,196.9 -0.2 -0.6
Business, building and other support services 645.8 639.0 -1.1 -4.6
Educational services 1,188.4 1,196.5 0.7 -1.0
Health care and social assistance 1,946.8 1,955.1 0.4 1.7
Information, culture and recreation 791.5 785.1 -0.8 4.8
Accommodation and food services 1,032.0 1,034.5 0.2 -2.9
Other services 805.4 785.5 -2.5 2.5
Public administration 932.0 923.8 -0.9 -3.1

Automated Testing Tools for iPhone

I recently asked some friends for their insights into automated testing tools for iPhone.   Based on the feedback (special thanks to Kevin Burr!) and some research, it turns out there are a few expensive commercial services/tools and some emerging and very interesting open source applications, including:

DeviceAnywhere (commercial)

Cucumber (open source)

A good overview of integrating Cucumber with the iPhone -

Here is a video of Cucumber driving an iPhone application -

Google Toolbox for Mac (open source)

UIspec (open source)

Some good blogs with current information on iPhone GUI testing include:

GUI Mock Up Tools for iPhone

I posted some information back in August about GUI mock-up tools.  Since then, I have tried a variety of tools, including the hosted Protoshare and the multi-platform desktop application Balsamiq Mockups.    In the end I selected Balsamiq Mockups as the preferred tool to use.

The following shows an example of the type of prototyping that Balsamiq Mockups can deliver.  It also provides the ability to automate the navigation to more easily show the flow and intended behavior of the application.

The following video provides a good overview of the tool and its features:

The reasons for selecting Balsamiq Mockups:

To make it easy to share the mock-up files within the team, we also decided to use dropbox.com.    Dropbox allows seamless sharing of files with a team, provides backups of the files, allows multiple computer access…

Updates:

This blog entry has some good pointers to various templates and stencils that are useful for doing iPhone mockups – http://iphoneized.com/2009/03/roundup-iphone-stencils-graphics-templates/, as well as additional insights into iPhone mockup tools (both computer and pen and paper!) – http://iphoneized.com/2009/11/21-prototyping-mockup-wireframing-tools-iphone-app-development/


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